Purposeful Media and Awareness Building Study: Assessment and Future Visions
Purposeful Media and Awareness Building Study: Assessment and Future Visions
How has Sabr contributed to empowering purposeful media institutions to design practical solutions that enhance their effectiveness in building community awareness?
Project Overview
The study is an analytical tool aimed at understanding the reality of purposeful visual media and exploring the factors limiting its ability to effectively contribute to shaping collective awareness.
It includes a qualitative analysis of eight key challenges and the formulation of twelve practical recommendations covering structural, leadership, content, and audience engagement aspects.
The study is based on an integrative analytical model combining field observation and conceptual analysis, referencing leading media experiences to enhance the reliability of results and the applicability of solutions.
Target Groups
Leaders and members of media institutions (directors, producers, editors, filmmakers)
Investors, supporters, and donors specialized in supporting purposeful media
Media and cultural policymakers in the Arab world
Researchers and academics specializing in media, society, and awareness studies